At a time when trust is fractured and attention is the most coveted currency in marketing, one message echoed powerfully across the stage at Converge @ Cannes: the future belongs to those who build with creators, not merely around them.
At a time when trust is fractured and attention is the most coveted currency in marketing, one message echoed powerfully across the stage at Converge @ Cannes: the future belongs to those who build with creators, not merely around them.
At a time when trust is fractured and attention is the most coveted currency in marketing, one message echoed powerfully across the stage at Converge @ Cannes: the future belongs to those who build with creators, not merely around them.
Corporate America is at a crossroads. In recent months, household names such as Citi, Pepsi, Nissan, PwC, Anheuser-Busch, and Comcast have quietly stepped back from Pride activations, scaling down sponsorships, pulling out of parades, and rethinking long-supported campaigns in cities like New York and San Francisco.
The LGBTQ+ community represents $4.7 trillion in annual global spending power, and more than 23% of GenZ identifies as LGBTQ+. And yet, in addition to struggling to connect with this powerful market, many brands are abandoning it altogether in today’s climate.
Coming up with the best Christmas gifts seems to be getting trickier every year. It can’t be just us. We’re almost paralysed by choice – and even when we do land on a good idea, we realise we already bought them something similar circa December 2021.
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Adam Gordon
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cmsmasters
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